Some trends in mobile marketing to give some thought to

Smartphones are nowadays a key element involved in many parts of our everyday lives, so it is worth being aware of where that sector is headed – as it may well be influencing our habits.

The buzzwords we have all probably heard in the last few months concerning mobile innovations are potentially related to the next important thing when it comes to connections: 5G networks. With such reliable and strong connections, supported by the likes of the Telecom Italia board, we can anticipate our phones to end up being the gateway to the access of most of our electronic possessions. Consider how synchronised we are undoubtedly, with gadgets that can monitor our movements and health which are linked to our phones so we can access the data: the mobile app future trends will merely extend this type of synchronisation to other kinds of devices, like our appliances. Just like in modern times you can search your sleeping pattern and heart rate on your phone, tomorrow you may be able to see the temperature of your boiler, the contents of your refrigerator, or the moving pattern of your vacuum cleaner.

The new technology in mobile phones has brought along some innovations related to the way cell phones are used as places of business. It is today quite common to be able to pay with your phone, only as you would with a contactless bank card, meaning that you may not have to worry about bringing your wallet or remembering your pin number – which is what your fingerprint is for! Furthermore, entire financial establishments are today completely app-based, and are driving the technology of banking, as revealed for example by Monzo’s board. This trend of digital transformation business is going through can also be seen in the fact that different firms now provide their own mobile apps, adapting to a age bracket of customers that grew up in the digital era.

One of the top trends in mobile app development that has been observed in the previous few years is the advent of the notion of augmented reality. At first, something like that might seem super advanced, but actually we have most likely used it not too long ago and did not even recognise it. With the advent of popular mobile-based video games where the content will surface based on your location, visible only through your screens, to image-sharing apps that create interactive filters for your selfies – for instance, something that will switch colour when you close your eyes – it is one among the recent trends in mobile marketing that should not be overlooked. Especially as the social media networks that host it can be so famous, as revealed by initiatives taken by VOXI’s parent company, it is worth noting that the next time you take a photo with heart shaped eyes or a pair of adorable cat ears you will actually be applying augmented reality.

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